Hello! I’m Maxi Borrego a
multidisciplinary Creative Director.

Creative and curious. I like to create visual stories that come in all forms: film, digital, animation, or print. But the ones I enjoy the most, are those cannot be categorized.

By working for client, agencies and studios, I gained a unique perspective in the advertising world and a deep understanding on how to make ideas happen, through the collaboration of the different parts.

I spent the last few years of my career defining the visual identity of MTV International. Where over I’ve developed concepts, strategy, and provided creative and design direction for some of the most exciting and complex projects. I live and breathe design, but believe in the timeless importance of ideas and craft.

My work has been recognized by Cannes, Clio, the D&AD, the Art Directors Club, Promax Global, The Webbys, FWA, and the One Show, among others.

Some of my projects have been featured in Lürzer’s Archive, Fast Co., Creative Review, Communication Arts, It’s Nice That, Motionographer and my work for Tulipan is featured in the permanent advertising archive of the Louvre Museum.

Outside of creativity and design, I enjoy bikes, gardening, video games and drawing football players by hand. I’m also an avid traveler and rookie surfer.

I’m based in Buenos Aires, but look forward to work with the rest of the world.

Slide in my DMs or shoot me an email it would be great to meet you and make things together.

Creative services

Creative Direction / Art Direction / Integrated Campaigns / Branding & Identity / Brand Strategy / Creative Consultancy / Concept Development / Design Thinking / User Experience / Digital Marketing / Content Strategy /  Interactive / Title Sequences and Show Identities / Key Visuals / Pitching.


Creative Leadership / Client Workshops / Process and System Planning / Project Scoping / Recruitment / Talent Development / Team Culture / Team Management.

``When the distraction shifts into boredom, that’s the seed of something creative.``


``Look at usual things with unusual eyes.``

–Vico Magistretti

``If you want to make something happen that hasn't happened before, you've got to allow yourself to make a lot of mistakes.``